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Portfolio / Applied AI

Mainspry

Customer intelligence for local businesses.

Mainspry
The company

Useful intelligence
for the everyday economy.

Mainspry is building AI-powered customer intelligence and growth tools to help local business owners turn customer feedback into clearer priorities and practical next steps.

Its focus includes restaurants, cafés, beauty and wellness businesses, fitness studios, retailers and local service providers.

Mainspry has received US$1 million in investment from Lantern Ventures to support the development of its customer intelligence tools, growth experimentation capabilities and merchant partnerships.

Products & services

From listening
to the next action.

Owners stay in control. The workflow connects customer feedback, clear priorities and focused experiments.

In development

Customer intelligence

Tools to organize customer feedback and identify recurring themes, strengths and areas for improvement.

Product direction

Growth planning and experiments

A workflow designed to turn insights into focused actions, with a baseline, a test period and measures to track.

Available offering

Store reference reports

Reference checklists and suggested experiments matched to a selected business type using general industry guidance.

Available offering

Tailored assessment consultations

Consultations to scope a paid assessment around a business’s needs and the information it can provide.

Why this problem matters

Good decisions should
not require a data team.

Local business owners hear from customers through many channels, but often lack a dedicated data team to turn that feedback into clear priorities. Mainspry focuses on making those signals easier to understand and act on.

Mainspry brings our interest in applied AI to the everyday decisions of local business owners. The opportunity is to connect customer feedback to focused actions while keeping owners in control of the decisions.

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Lantern Ventures

Our perspective

Mainspry brings together two areas that interest Lantern Ventures: useful applications of AI and better tools for small businesses.

The opportunity is to connect information with action. A recurring complaint can become a service improvement. A customer preference can inform an offer. A business idea can become a focused experiment with a baseline and measures to track.

We see value in helping owners make those decisions with more context while keeping judgment and approval in their hands.

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